Pearl’s Tea makes handcrafted milk teas using premium and organic loose leaf teas and matcha. A timeless staple in the Asian communities, Pearl’s Tea had a simple goal: To expand beyond one locality and have a brand that could set up shop anywhere.

Pushing the culture forward

best cafe branding, boba design,

We started with a clear, strong tagline: “Tea for everyone.” From brand identity design to the store’s entire interior branding, we fueled the growth and reputation of Pearl’s Tea.

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best bubble tea brand design atlanta, nyc

9+ LOCATIONS

They started with 2 locations and have since grown to 9+ locations, including a food truck in Austin, Texas.

Our Work

Concept Development


Brand Identity Design


Tagline


Menu Design


Uniform Design


Interior Branding Assets


Signage


Packaging Experience


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“ Absolutely do yourself a favor and entrust your branding needs with Jean as she goes above and beyond with telling a story and putting her heart into your brand. ” 

Ruby. Founder. Pearl’s Tea.