The brainchild and creation of Chef Esther Choi, Mŏkbar is a Korean restaurant inside NYC’s famous Chelsea Market. We executed a full rebrand — menus, logo, packaging, restaurant exteriors, and more — for Mokbar with the goal to help the restaurant hit their monthly sales goals. Tailored exactly for their target tourist customers, the complete rebrand helped to almost triple their sales in less than a month of the rebrand rollout.
Pushing the culture forward
Our Work
Naming
Brand Identity Design
Creative Direction
Packaging Experience
Packaging Design
Signage
Uniform Design
Menu Design
Exterior Design
Creative Consultant
The new branding helped communicate a clear brand identity and almost tripled sales within a month consistency. Mokbar has expanded to 4 more locations to date.
“ We definitely had a big impact on sales and overall growth (ever since the rebrand.) Numbers never lie!”
Esther Choi. Founder, Mokbar.
