Toasted sesame oil and CBD seem like an unlikely pairing and yet both elements have been a big part of NYC Chef Esther Choi’s life and career. She’s on a mission to share the beauty of Korean culture through food… and the world has never seen the two worlds collide before.
Pushing the culture forward
Our Work
Naming
Brand Identity Design
Creative Direction
Packaging Experience
Art Direction
Digital Design
Creative Consultant
We were asked to execute everything from naming to packaging that proudly presented this bold, re-interpretation of a timeless Korean favorite.
Contributors
Jean Pyo
Creative Direction, Brand Identity, Design, Packaging Design, Consultant
Andrea Kim
Photography, Photography Art Direction & Re-touch
“ Jean is very talented and has a way of understanding the needs of a brand. Not just visually but diving deep and getting to know the soul of a business is key in branding. Jean definitely captures this element and it makes such a big difference in the design. We definitely had a big impact on sales and overall growth. Numbers never lie!”
Esther Choi. Founder, Sessy.
